NATIONAL STORE BRANDS MONTH
National Store Brands Month in January is an opportunity to promote the positive attributes of purchasing store brands. Also known as private label products, store brands provide value to consumers and benefit the bottom line for both brick and mortar and online retailers.
#StoreBrandsMonth
Store brands are everywhere and can be found in every home in the country. Products include everything from food and non-food products. Nearly every store or retailer offers store brand products at great quality with a better price compared to brand name products. Whether you're buying food, cosmetics, or home goods, store brands help Americans afford high quality products at a more affordable price.
Store brands have steadily increased in popularity over the years. It's no surprise one out of every four products sold in the U.S. is the retailer’s own store brand or label. Store brand items are now offered in just about every category--fresh, frozen and refrigerated food; canned and dry foods; snacks, pet foods, health and beauty care; over-the-counter drugs, cosmetics, household and laundry products; lawn and garden chemicals; paints, hardware, auto aftercare, stationery, and housewares; among other sections in the store.
Benefits of Buying Store Brands
The average cost of store brands is often 30% less than the average cost of name brands.
Many store brands are owned by popular brand name.
Selection for store brands is often better than what name brands offer.
Store brands promote savings on a daily basis.
Purchasing store brands helps you stick to a budget.
Shoppers today are looking for ways to save money without sacrificing quality. That's why store brand options present a unique opportunity to provide an affordable option that is not only comparable in price, but offer better quality compared to national brands. In fact, many consumers say that store brand products are equal to, if not better, than popular national brand products.
Store brands represent significant savings for consumers. Studies show that consumers are one-third more likely to choose a store brand over a name brand because of the cost difference. It's estimated that American consumers save more than $40 billion a year by purchasing store brands instead of name brands.
CELEBRATE NATIONAL STORE BRANDS MONTH
Price check store brands versus name brands for items you need or want.
Try and compare store brand food items against name brand food items.
Encourage others to try store brand items to help save money.
Document and share your store brand comparisons on social media using the hashtag #StoreBrandsMonth.
HISTORY BEHIND NATIONAL STORE BRANDS MONTH
National Store Brands Month was submitted by the Private Label Manufacturers Association (PLMA) in 2024 and was approved by the Registrar at National Day Calendar. Each year during the month of January, we celebrate and raise awareness about the importance of store brands for American consumers and the value store brands offer.
PLMA is a non-profit organization founded in 1979 to promote store brands. As the only trade group of its kind, PLMA represents over 4,900 member companies in more than 75 countries. The company offers conferences, executive education, professional development, market research, category and channel sales data, consumer surveys, and publications for its members.
Join National Day Calendar and PLMA as we celebrate spreads consumer attention about the positive attributes of purchasing store brands during National Store Brands Month in January.