NATIONAL CLEANSE YOUR SKIN WEEK
During the hottest, muggiest part of summer, National Cleanse Your Skin Week August 1-7, brings heightened awareness to the importance of facial skin cleansing.
#NationalCleanseYourSkinWeek
Keeping your skin is essential to keep bacteria and viruses from entering your body. It also promotes the spread of germs to others. You shouldn’t need a calendar to always remember to treat your skin with respect and gentle care. But, keep in mind that the summer comes with its own special requirements, so switch your routine to match the season. Don’t forget … winter is right around the corner!
“Cleansing one’s face correctly is important throughout the year,” says NYC dermatologist, Joshua Zeichner, MD. “In the summer there may be a tendency to cleanse more frequently and even more vigorously to remove perspiration and dirt in the air, as well as makeup, sunscreen, and even chlorine and saltwater that may have accumulated after a day at the beach or poolside. For some skin types such as dry, oily or acne-prone, over-cleansing can cause more harm than good.”
5 Ways to Cleanse Your Skin
It is advisable to cleanse your skin in the morning and evening, but over-washing can lead to skin irritation and inflammation. Use a gentle liquid cleanser that’s made for your skin type, such as CeraVe® Hydrating Cleanser for Normal to Dry Skin or CeraVe® Foaming Facial Cleanser for Normal to Oily Skin.
Don’t be fooled into thinking that a lot of lather means a cleanser is good for your skin. You may not need lots of lather to achieve effective cleansing.
Washcloths may be irritating to the skin. If reused, they can carry bacteria and fungi that can lead to acne and other skin conditions.
Always cleanse before going to bed to avoid having dirt, oil and makeup get on your pillow and transfer back to your skin.
If your face is flushed and sweaty from exercise, let it calm down for a few minutes by rinsing with cool water. Avoid facial scrubs because they can be harsh especially if you have sensitive skin.
CELEBRATE YOUR CLEAN SKIN
During National Cleanse Your Skin Week, start a daily skincare routine that will help keep your skin soft, healthy, and happy all year long. Use #NationalCleanseYourSkinWeek to share on social media.
HISTORY BEHIND National Clean Skin Week
National Cleanse Your Skin Week was submitted by L'Oreal/CeraVe to encourage proper skincare year the whole year-round. The Registrar at National Day Calendar approved the day in July of 2016.
The Makers of CeraVe® Skincare Declare
NATIONAL CLEANSE YOUR SKIN WEEK
July 1, 2016 – Bridgewater, NJ – Valeant Pharmaceuticals International, Inc., the makers of CeraVe® Skincare, has declared August 1 – 7, 2016 as National Cleanse Your Skin Week. This designated week, which is officially listed on the National Day Calendar, is designed to bring heightened awareness to the importance of facial skin cleansing during the hottest, muggiest part of the summer.
CONTACT:
Colleen Krause
The Lane Communications Group
212.757.6880 ckrause@thelcgroup.com
CeraVe is a registered trademark of Valeant Pharmaceuticals® International, Inc. or its affiliates.
© 2016 Valeant Pharmaceuticals North America LLC.
CVE.0201.USA.16- (v0.1)